What Day + Time is the Hallmark & Buffalo Bills Parade Happening?

The is a big parade happening in East Aurora that is a big celebration of the Buffalo Bills Hallmark movie that is going to be coming out to TV, but you are going to be able to see it before anyone else in Buffalo and even go to celebrate with their 'big' parade.

There were actually THREE Holiday movies filmed in Buffalo this year. Two of them were Hallmark movies:

• A Newport Christmas (Hallmark) - Already out
• "Holiday Touchdown: A Bills Love Story (Hallmark) - November 22, 2025
• A Christmas Spark with Mario Lopez(Great American Family) - November 28, 2025

When is the Hallmark / Buffalo Bills parade going to happen?

The Buffalo Bills are hosting a parade for the premiere of their Hallmark movie, on THURSDAY, November 13. The parade is going to start at 6:30 PM, but don't expect it to be too long. It will start at  Main Street and Pine Street from 42 North and then go up Pine, make a right onto Main Street and then go to the Aurora Theater. The rest of the world will not be able to see it until Hallmark Debuts it on the 22nd.

What time is the parade going to start and how long is it going to last?

It is one TENTH of a mile. I don't know about you, but when you tell Buffalo, New York that there is going to be a parade let alone one starring the BUFFALO BILLS PLUS HALLMARK, I think you're going to need more viewing space than a tenth of a mile. The parade, if it is truly going from 42 North to the Aurora Theater, should take 4 minutes.