It looks like there are some big changes coming to a Target here in Western New York. If you shop at Target, you know that when you pull into the parking lot, you see the massive red sign above the store; well, that isn't a thing anymore, at least at one location.

Target Store Goes Gray In Amherst

I was out and about over the weekend, and I noticed something a little off when my wife and I pulled into the shopping center off Niagara Falls Blvd. The bright red of the Target store was no longer red.

It was now gray.

Photo Credit: Dave Fields/TSM2026
Photo Credit: Dave Fields/TSM2026

I did some research online, and it looks like the gray is part of a new trend that some Target stores will be using. According to a story by Parade.com, there is a new Target that opened in New York State that went all gray to match the vibe of the coastal town where it opened.

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I mean, Amherst is far from coastal, but several other Target Stores were switching to gray or neutral colors, and maybe they wanted to use Amherst as a test store.

I will say it does look more modern and sleek, but I missed the bright red when I pulled in. As far as I know, the other Target stores in Cheektowaga, Buffalo, and Orchard Park are still red.

If you shop there, let me know what color the storefronts are. Send me a message HERE.

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