
Play It Forward: Help Give Every Kid in WNY the Chance to Play
Play It Forward Presented by Paula's Donuts: Help Give Every Kid in WNY the Chance to Play
In Western New York, sports are more than just games. They are where kids build confidence, make friends, and feel like they belong.
But for many families, the cost of equipment is a real barrier. In fact, 1 in 5 kids are not playing sports simply because of how expensive gear has become.
That is where Play It Forward comes in.
What Is Play It Forward?
Play It Forward is part of the We Are Buffalo Community Impact Series!
April 13th through May 31st, the community is invited to donate new or gently used sporting goods to help local kids get in the game.
All donations benefit Leveling the Playing Field and the Police Athletic League, two organizations working to expand access to youth sports right here in Western New York.
About Leveling the Playing Field
Leveling the Playing Field is a nonprofit organization dedicated to collecting and redistributing sports equipment to under-resourced communities.
Their mission is simple but powerful: remove the financial barriers that prevent kids from participating in sports.
By providing free equipment to schools, teams, and programs, they help ensure that every child has the opportunity to play, grow, and succeed both on and off the field.
Where to Donate
Donating is easy, with multiple convenient drop-off locations across Western New York:
- 936 Union Rd, West Seneca
- 872 Seneca St, Buffalo
- 8010 Transit Rd, Buffalo
- 2319 Sheridan Dr, Tonawanda
- 11 W Main St, Lancaster
- 940 Union Rd, West Seneca
- 535 Division St, North Tonawanda
What You Can Donate
You can donate new or gently used sporting equipment, including items like baseball and softball gear, soccer equipment, basketballs, cleats, gloves, and more.
Every donation, big or small, helps make a difference.
Be Part of Something Bigger
This is a chance for Western New York to come together and support the next generation.
That old glove in your garage, the extra basketball in your basement, or the cleats your child outgrew could be exactly what another kid needs to get started.
Through Play It Forward, you are not just donating equipment. You are giving a child the chance to play, to be part of a team, and to build memories that last a lifetime.
Get Involved
Donations are being accepted now through May 31st.
Let’s show what Western New York is all about and make sure every kid gets their shot to play.
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